Need More Clients Through the Door Before You're Back to a 9-5?
I help people in the fitness industry maximise their client roster so they can grow the business they've always dreamed of.
One minute you're booked out, the next you're anxiously checking your emails and messages hoping for a new client. All those hours making videos and content on Facebook that doesn't seem to bring in new clients. The gym down the road seems to be flowing with new members while you sit through lulls. Wondering if you've made a mistake and have to go back to a boss and a steady job.
Don't panic. I put together Facebook ads, emails and landing pages that turn scrollers into paying clients and keep current clients excited about the future of fitness.
Meet the Copywriter
Hi, I'm Adam Richardson — the bloke behind Apex Copy.
After years in financial planning, I made the jump to combine my love of writing with my sales background and build something of my own.
I write copy that doesn't just sound good — it gets your ideal client to take action. I'm picky about who I work with too. I only take on businesses and industries I genuinely believe in, because that's when the writing hits hardest.
My services
Email Copywriting
The industry standard for email marketing ROI is 36:1 — the highest of any marketing channel. I write emails that inform, entertain and keep your clients coming back for more.
Social Media Ads
I write ad copy that targets your ideal clients and empathises with their biggest frustrations. Casual scrollers become paying members without wasting time and money on ads that don't convert.
Landing pages
A landing page is your make or break moment — where a potential client either commits or disappears. I write landing pages that deliver the final blow and close.
How it works
Step 1 - Creative Brief
I get to know you, your business, your ideal client and what makes them tick. This initial consultation is completely free.
Step 2 - Research & Strategy
I identify where your ideal clients are in the buying process and the exact frustrations, desires and language needed to speak directly to them.
Step 3 - I Write, You Review
All copy gets verified by you. Every opportunity to ensure the work reflects your values and your company's mission. Anything that doesn't hit gets rewritten until you're happy.
Step 4 - Launch
Your copy goes live and starts turning casual scrollers into paying clients.
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Ready to Fill Those Empty Slots?
Don't waste another day bleeding money on marketing that doesn't work. Let's crush those business goals together.
Book your free creative brief today — no obligation, no fluff. Just a straight conversation about getting more paying clients through your door.